Clik here to view.
Why Customer Data Should Shape Your Marketing Strategy
Imagine yourself out for dinner with a friend or loved one. You visit a small pizzeria that just opened in the neighborhood. Let’s say the food is incredible – quality ingredients, great presentation....
View ArticleClik here to view.
Personalization Without People?
You want to give your prospects and customers a seamless, personalized, and sublime experience, and you know that you can’t do that without collecting their personal data. The trouble is, a lot of your...
View ArticleClik here to view.
Interesting Infographics: The State of Predictive Analytics
It’s good to know what your peers are doing, especially when it comes to new technologies and tactics. If it turns out that a hot new tool isn’t all that it’s cracked up to be, it’s better to find out...
View ArticleClik here to view.
Interesting Infographics: Using Big Data to Generate Sales Ready Leads
This week’s infographic highlights how big data brings in big revenue. Companies that invest in it outperform competitors by a large margin. Every minute, Amazon generates another $80k in sales and...
View ArticleClik here to view.
Cost of B2B Lead Generation Services —Why Do they Vary So Dramatically?
The history of commerce tells us that the more we buy, the cheaper each of those purchased items should be. Big box stores continue to lure and train customers to expect to pay less per-unit if they...
View ArticleClik here to view.
A 14-Point Credo for the B2B Demand Generation Samurai
Me, Louis Foong, in Paris as a Samurai in a video shoot (more info to come) We are at the halfway mark for 2015. The year has seen a lot happen around the world—good, bad and ugly. From the world’s...
View ArticleClik here to view.
4 Ways to Explore B2B Demand Generation…into the Depths of the Blue Ocean
Each time I visit the beautiful island of Mauritius or Santorini in Greece, I take in the extraordinary sights and sounds of island life and marvel at the mysteries of the ocean. The human mind is like...
View ArticleClik here to view.
Interesting Infographics: The CMO’s 3 Keys to Success
As a CMO, you’ve got your work cut out for you. So why make it harder on yourself? As shown in this infographic, researched and created by Experian, 43% of interviewed CMOs identified poor data quality...
View ArticleClik here to view.
Interesting Infographics: Be More Competitive By Nurturing Big Data
The term “big data” has become one of those tech buzzwords that people seem to love. But what exactly is “big data” – and more importantly, how do you put it to work for you? This infographic, from...
View ArticleClik here to view.
Interesting Infographics: Biggest Drivers of Increased Data Marketing
Data-driven marketing may sound like the latest buzzword, but it’s a lot more than that. In fact, data-driven marketing has become the default marketing method as technology and consumer trends...
View ArticleClik here to view.
Interesting Infographics: Power Up Your Email Using These 7 Data-Backed Tips
Email may not have the pizzazz of the latest tech trends, but it’s still the major workhorse of digital marketing. That’s for good reason – it remains one of the most cost-effective and powerful tools...
View ArticleClik here to view.
Interesting Infographics: Dominate Content Marketing With These 5 Key Insights
Content is king, as the saying goes, and the person with the best content is a king among kings. So how do you ensure that your content stands out from the rest in an admittedly crowded marketplace?...
View ArticleClik here to view.
CMO Spotlight: 5 Questions B2B Marketers Should Ask
CMO Spotlight: Jon Iwata, SVP, Marketing & Communications, IBM “This is pretty achievable – initiate something that no one expects you to do and really try.” In response to the great feedback on...
View ArticleClik here to view.
CMO Leadership and B2B Lead Generation Lessons in 2014
At the start of this year, we started the monthly CMO Spotlight Series. We featured inspiring leaders from global companies and gathered valuable lessons for B2B marketers. To round off the year, here...
View ArticleClik here to view.
3 Attributes of the Modern CMO
CMO Spotlight: Susan Johnson, CMO, SunTrust In today’s edition of the CMO Spotlight Series, I’m happy to bring you some interesting insights into financial services marketing with a deep focus on...
View Article![Cloonee, Yandel & ATLAC – Movimiento – Single [iTunes Plus M4A]](http://i.imgur.com/Q8tO40p.jpeg)
